中文簡介

《宏觀營銷雜志》研究了重要的社會問題、它們如何受到營銷的影響以及社會如何影響營銷的行為。《華爾街日報》通常專注于以下主題：市場和營銷系統如何運作市場營銷在社會經濟發展中作用的古典和非傳統檢驗作為一種活動和營銷思想的營銷歷史的起源、發展和發展為提高消費者、家庭、社區、國家和地區的生活質量而進行的產品、服務或計劃的營銷。對宏觀營銷學者最感興趣的話題進行解釋性理論、實證研究或測試方法論處理，包括競爭和市場、歷史、全球化、環境、社會經濟發展、倫理和分配正義以及生活質量。《宏觀營銷雜志》雖然主要是一本營銷雜志，但也涵蓋了廣泛的社會科學和商業學科，包括管理學、經濟學、社會學和歷史。

　　英文簡介

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth, and development of marketing history as an activity and marketing thought The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of lifeThough primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.

　　近年期刊影響因子趨勢圖