中文簡介

《國際廣告雜志》（IJA）從學術(shù)、從業(yè)者和公共政策的角度發(fā)表了有關(guān)營銷傳播各個方面的原創(chuàng)文章。它包括：廣告和媒體、直接營銷、促銷、贊助、公共關(guān)系和綜合營銷傳播（IMC）。IJA有三個特點，它們共同為期刊提供了獨特的定位。1、IJA從概念的角度關(guān)注從業(yè)者、學者和政策制定者關(guān)注的問題。2、IJA對與營銷傳播相關(guān)的公共政策有著潛在的興趣，該政策定期在期刊上發(fā)表，并經(jīng)常出現(xiàn)特殊問題。3、IJA編輯咨詢委員會的組成提供了一個全面的、真正的國際評審團。每一次提交都由三名評審員在雙盲過程中進行評估。

　　英文簡介

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. 1. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective.2. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal and in frequent special issues.3. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

　　近年期刊影響因子趨勢圖