中文簡介

《市場營銷研究雜志》發表了關于市場營銷的高質量、短論文（5000字以下，相當于20頁，雙倍行距，12點新羅馬字體），強調即時性和當前興趣。該雜志提供了一個真正快速發表研究成果的媒介。營銷信函的重點是實證研究結果、方法論論文以及營銷研究領域的理論和概念見解。任何從事營銷科學、消費者研究、方法論、營銷策略和管理工作的人都需要閱讀營銷信函。營銷信函中涉及的關鍵主題領域和主題包括：選擇模型、消費者行為、消費者研究、管理科學、市場研究、銷售和廣告，

　　英文簡介

A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising,

　　近年期刊影響因子趨勢圖