中文簡介

《商業(yè)研究雜志》將商業(yè)研究發(fā)展的理論應(yīng)用于實際的商業(yè)情況。認識到業(yè)務(wù)活動的許多領(lǐng)域之間錯綜復(fù)雜的關(guān)系，JBR在實際業(yè)務(wù)環(huán)境中檢查各種業(yè)務(wù)決策、流程和活動。定期評估買方行為、金融、組織理論與行為、市場營銷、風(fēng)險與保險以及國際業(yè)務(wù)方面的理論與實證進展。《華爾街日報》為高管、研究人員和學(xué)者等出版，幫助將實證研究應(yīng)用于實際情況，并將理論研究成果應(yīng)用于商業(yè)世界的現(xiàn)實。

　　英文簡介

The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

　　近年期刊影響因子趨勢圖